Industry Insight
Something Old, Something New, Something Borrowed, Something Blue?
It’s not the same old song and dance
Dynamic Currency Conversion (DCC): Everyone is talking about it, but only one processor is even close to making it happen and it isn’t one of the big boys. DCC will make your foreign customers happy and will make money for you, the merchant.
We are talking about credit cards here, not about a wedding. That’s the something borrowed. The something old, something new and something possibly blue (as in: you may be singing the blues) is one of the most exciting processes in credit cards to come along since BankAmericard® became VISA® or MasterCharge® became MasterCard®.
Click here for the complete article in PDF format as it appeared in Hospitality Upgrade.
This article was written by Dave Oder, President and CEO of Shift4 Corporation.
It appeared in the Fall 2003 issue of Hospitality Upgrade Magazine and can also be seen on their website: www.hospitalityupgrade.com. This article is being redistributed by Shift4 with the permission of Hospitality Upgrade.
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